‘Women need help for gambling addiction too’

Why women gamble Ms Field said she was contacted by the programme makers and told them her story of how she used online gambling as “escapism” after a stressful period when she was off work due to a grievance. According to Mark Marlow, the writer of Cleaning Up, Sheridan Smith’s character Sam “came alive” when he spoke to women about their gambling and how it affected family and friends. Barclays introduces ‘spending blocker’ Online gambling firms fined £14m “I looked into the differences between why women gamble as opposed to why men gamble and I discovered women do it more as an escape,” he said. Ms Field said she was pleased to see Smith, a Bafta Award-winning star, highlighting an …

Greggs and the ‘sausage roll’ masterstroke

The campaign was, crucially, delivered with a sense of humour and made no attempt to preach a vegan message. Its Youtube advert parodied the tone of an iPhone commercial and garnered five million views. But the marketing went far beyond a single video. Image Copyright @GreggsOfficial @GreggsOfficial Report Report John Brown, founder of the communications agency Don’t Cry Wolf calls the campaign a “blueprint” for anyone in marketing, particularly the clever way that Greggs “stirred the pot”. “A lot of companies would be terrified of offending the vegan lobby so it takes a bit of guts to treat the whole thing as a bit of fun – for instance with the iPhone theme. A lot of vegans do own Apple …

Can a Leona Lewis story really help you sleep at night?

The app, which has been downloaded 39 million times so far, offers meditations, stories read by celebrities such as Leona Lewis, and music to aid sleep and reduce stress. Image copyright Yumi Matsuo Image caption Shine founders Marah Lidey (r) and Naomi Hirabayashi say their app teaches “self compassion” Co-founder Marah Lidey says users tend to sign up to Shine “when there’s a catalyst moment, such as turning 30, losing a job or getting excited about a new job”. “Shine is formulated to help ambitious people live a big life – and with self compassion,” says Ms Lidey, using language typical of the genre. She founded Shine two years ago. Aimed at millennials – young people who reached adulthood in …